Parvati's ultimate marriage to Shiva became the supreme and superior most example of an ideal married life. Women, both unmarried and married worship Mata Parvati for finding a superior husband and for having a joyful and fulfilling married life.
Women visit the Shiva temple and offer 'Suhaag Samagri' or tokens of married life like sindoor, bangles, beauty products to Goddess Parvati. They take sweets, puri, halwa as bhog offerings. Women offer sindoor to Ma Parvati and take sindoor from her as blessings for a long happy married life. Unmarried girls pray for a suitable, high achieving husband and a prosperous married life.